About Us

ZiiLABS, a wholly owned subsidiary of Creative Technology, is a leader in media-rich application processors, advanced software and enabling hardware platforms. Our innovative products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets.

Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology in January 2009 to form ZiiLABS. This new found synergy effectively combines a company with a 25 year history in state-of-the-art programmable visual processing with a core development group that has a wealth of platform experience as a leading innovator in the field of portable consumer electronics.

ZiiLABS, with over 800 R&D engineers today, has invested US$1billion and 10,000 man-years in media processing solutions and has offices in the UK, China, USA and Singapore.

A Revolutionary Technology

At the heart of the ZiiLABS technology is the StemCell Computing architecture; a technology that utilizes an array of fully programmable Processing Elements to provide the next generation of high-performance, flexible and energy-efficient media rich solutions.

Corporate Milestones

  • 2009 : Announced Zii EGG handheld development platform
  • 2009 : Introduced Stem Cell Computing architecture
  • 2009 : ZMS-05 announced plus partner platforms
  • 2009 : 3DLABS re-brands as ZiiLABS
  • 2006 : Launched first media-rich applications processor
  • 2003 : Initiated OpenGL ES 1.0 standard which was ratified in '03
  • 2002 : Introduced first fully programmable VPU
  • 2002 : 3DLABS acquired by Creative Technology Inc.
  • 2000 : Founding member of Khronos Group, driving OpenGL standard
  • 2000 : Acquired Intense 3D, maker of Wildcat high-end 3D graphics cards
  • 1998 : Acquired Dynamic Pictures, maker of Oxygen graphics cards
  • 1996 : 3DLABS Initial Public Offering (IPO) on Nasdaq
  • 1996 : First PERMEDIA pervasive consumer GPU launched
  • 1995 : Introduced GLINT 300SX, the world's first merchant OpenGL GPU
  • 1994 : 3DLABS founded following Management Buyout of DuPont Pixel
  • 1988 : DuPont Pixel formed following acquisition by DuPont
  • 1984 : benchMark Technology founded