Press Release
3DLABS launches first handheld media processor capable of High-Definition H.264
playback
Array-based architecture delivers breakthrough in video, imaging, audio, 2D/3D processing
and 32-bit floating-point compute for the next generation of handheld devices
London, 28 November 2006 : 3DLABS Inc., Ltd., a fabless semiconductor company, today
announces its entry into the handheld media processor market with the launch of
the DMS-02. Based on a multi-core architecture
including a fully programmable array of floating-point processors, it is the first
handheld digital media silicon capable of HD 720p H.264 video playback. The pool
of processing elements is equally adept at performing video, image, audio, 2D/3D
graphics and signal processing tasks and provides the flexibility to adapt to emerging
standards and applications, including software GPS, software defined radio, digital
media broadcast and physics processing for game engines.
A full suite of hardware and
software development tools, CODECs and APIs, including H.264, MP3, AAC,
JPEG and OpenGL ES ensure fast time-to-market for OEMs designing next-generation
consumer products across a range of fast growing markets, including; portable digital
entertainment, portable navigation, video conferencing, automotive infotainment,
video surveillance and high-end mobile handsets.
"Our engineering teams were asked to deliver a breakthrough in handheld media processing
and the DMS-02 shows we have achieved just that," said Hock Leow, president of 3DLABS.
" The ability to play back a full 720p resolution H.264 video on your HDTV from
a portable device consuming less than 1 Watt is an incredible achievement. Combine
that with rendering 3D navigation at 30 fps, capturing and encoding H.264 video
at D1 and performing 4.8 GFLOPS of compute and you have a real testament to the
architecture. We believe this architecture has the ability to scale and address
the rich digital media content that consumers are constantly demanding in low powered
mobile devices."
The DMS-02 incorporates 24 floating-point processing elements, dual ARM® 926EJ cores,
multi-level caches, three bi-directional video stream ports, 32 or 64-bit mobile
memory for up to 1.6 GBytes/s bandwidth and peripheral interfaces to LCDs, CMOS
sensors, IDE disks, USB OTG, Flash memory and Audio DACs. The device is OS independent
with the first Software Development Kits supporting embedded Linux 2.6. The DMS-02
is available now for customer evaluation and is priced at $40 in 1K quantities.
The DMS-02 is the first implementation of the 3DLABS DMS architecture, which scales
from mobile handsets to broadcast quality set-top systems.
"Entertainment companies, game developers, operators and device makers alike should
embrace the DMS-02 for its ability to render HD content on mobile devices while
maintaining battery life," said Richard Doherty, research director for The Envisioneering
Group. "3DLABS appears to have rolled high performance video, 3D graphics, flexibility
and low power into an efficient, highly reconfigurable chip. The complete developer
tools will also accelerate the market adoption of this chip."
"With the DMS-02 we are delivering staggering levels of performance, flexibility
and competitiveness on an array running at 100 MHz, which is great for low power
but also gives us incredible scalability in terms of performance and capabilities
as we migrate to different process nodes." said Tim Lewis, sales and marketing director
of 3DLABS.
Key Performance Figures
- High-Definition H.264 720p decode
- H.264 D1 encode at 30 fps
- 4.8 GFLOPS
- 19,200 MIPs
- 200M pixels/s, 8M vertices/s
- 1.6 GBytes/s memory bandwidth
Key Features
- A low-power array architecture which is ideally suited to the parallel nature of
media processing tasks
- Fully programmable to handle a wide range of tasks with the flexibility to adapt
to emerging standards and applications
- Rich set of media processing CODECs, APIs and Libraries including H.264, MPEG2,
Microsoft® WMA and WMV, MP3, AAC, OpenGL ES and Image capture
- Powerful integer, IEEE 32-bit and 16-bit floating-point processing
- Multi-tasking which enables the array to be switched between multiple tasks to combine
the flexibility of a CPU with the compute density of SIMD parallelism
- Dual ARM® 9 cores at 200MHz for low-power, industry standard application processing
- Advanced power management; clock and voltage scaling, clock gating and a low power
real-time clock
- Interfaces to external peripherals for reduced complexity and system cost
- Rich suite of hardware and software development tools
- GUI Toolkit, high speed media synchronisation and DRM
About ZiiLABS
ZiiLABS is a leader in media-rich application processors, hardware platforms and
advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software
Developers to deliver industry-leading devices across a broad range of consumer
electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company
re-branded and joined with the Personal Digital Entertainment group of Creative
Technology to form ZiiLABS in January 2009. ZiiLABs with over 800 R&D engineers
today has invested US$1billion and 10,000 man years in media processing solutions
and has offices in the UK, China, USA and Singapore.
All brand and product names mentioned herein are trademarks of their respective
owners and are hereby recognised as such.
For media enquiries
click here
About ZiiLABS
ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABs with over 800 R&D engineers today has invested US$1billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.
All brand and product names mentioned herein are trademarks of their respective owners and are hereby recognised as such.
For media enquiries
click here